Book One
The QRH
Quick Reference Handbook. What to do, in the moment you need it.
Use↗
Coming Soon · No Date Announced Yet
Flight Plan
Flight Plan
Your Business.
Business ideas, launched and landed.
PilotCEO Thinking guides business builders through a powerful, multi-pronged system - far beyond average business and strategy planning. Launching and landing the right big ideas requires thinking like a pilot to be a successful CEO.
The Kit · Three Books, One SystemUse · Practice · Learn
Book Two
The Workbook
Build your Business Flight Plan. Map out your milestones and meet your goals. Test flights, Create custom aligned inquiries, reduce blind spots before launching.
Practice↗
Book Three
The Business Manual
The full system, explained deeply - so you understand why it works.
Learn↗
“Takeoffs are optional, but landings are mandatory.” Every launch in the kit ends with a plan to land it.
Information · Applied · When To Apply It
What PilotCEO Does For You
Less overwhelm. More procedure. Better decisions when it counts.
Most business books give you inspiration. PilotCEO gives you checklists, mnemonics, and decision points borrowed from the cockpit - tools designed to be recalled under pressure and used the same day.
01
Get back in the captain’s seat
When a business stalls, panics, or drifts, you get a sequence: recognize reality, control the response, check what you’re really dealing with, act, evaluate, course-correct. Reality gets a vote - this teaches you to hear it early.
02
Decide before emotion decides for you
Pre-committed tools like the 50/70 rule and the pilot’s V1 commitment point help you know in advance when to push, when to pivot, and when to abort - no guessing as to where and when the decision must be made.
03
Remember it when you need it
Pilots rely on mnemonics because knowledge is only valuable if you can recall and employ it. Frameworks like RUAC (Rote → Understanding → Application → Correlation), TRIM, and CASH are built to stick - and to show you exactly what level you’re on.
04
Business Flight Plan
From money and marketing to people and pivots: a Financial Flight Plan, a way to read the people you work with, and green / yellow / red instruments for your business - so you can see trouble while there’s still time to fix it.
The Three-Book Kit
One system. Three ways to use it.
The kit is designed the way a cockpit is: a quick-reference book for the moment, a workbook for practice, and a manual for depth. They cross-reference each other - learn it in the Manual, practice it in the Workbook, use it from the QRH.
The QRH - Quick Reference Handbook
Modeled on the handbook pilots keep within arm’s reach. Open it mid-problem and get the procedure: what to check, what to do, and in what order. No theory first - help first.
12 situational tabsDaily RoutineFinancial Flight Plan
Inside the QRH
- Tabbed sections for the situations business builders actually hit
- “What to do if you see this” pages with clear next steps
- 7 - 8 probing questions per tab to get to the real issue fast
- Built for speed - find it, do it, get back to flying the business
The Workbook - The Plan
Reading about flying never taught anyone to land. The Workbook turns every PilotCEO tool into a test flight for your own business - with abort criteria, debriefs, and reps. From this, your Business Flight Plan emerges and gives team members, clear direction and creates buy-in.
Test Flight scenariosExercises & checklistsDebriefs
Inside the Workbook
- A Test Flight scenario at the end of every chapter’s work
- Worksheets for your flight plan, finances, and decisions
- Space to set your own 50/70 and V1 points before you need them
- Designed to be written in, revisited, and reused
The Business Manual - Learn
The complete PilotCEO Thinking system: the stories, the principles, and the reasoning behind every tool - including the case studies of companies that flew it well, and those that didn’t. Meet leaders who decided to become pilots and discovered the overlap between leadership and processes in business and aviation.
The full systemReal case studiesPilot Profiles
Inside the Manual
- The core book - 20 chapters from preflight to landing
- Verified case studies: Kodak, Boeing, WeWork, Toyota, Amazon, Netflix
- Cross-references that send you straight to your QRH tab
- The “remove the airplane” test: if the principle still holds, it stays
RUAC
Know your level
Rote, Understanding, Application, Correlation - see where you are on each thread, and what’s left to achieve.
TRIM
Set up to fly straight
Task, Route, Inspect, Maneuver - a trimmed business flies straight with less effort at the controls.
50 / 70
Pre-commit your abort
If you don’t have 50% of what you need by 70% of the way there, you already have your answer.
A · N · C
Aviate, Navigate, Communicate
In that order. Fly the business first, set the course second, talk third - especially in a crisis.
Follow The Flight
Watch it come together.
The book is in final preparation. Follow PilotCEO Thinking for excerpts, Pilot Profiles of licensed-pilot leaders, behind-the-scenes from the writing, and first word when the kit is cleared for takeoff.
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